by CNNGo staff
When you?ve got the year?s most anticipated movie premiering in your backyard, you may as well give yourself a makeover.
Wellington, New Zealand?s capital and named last year by Lonely Planet as the ?coolest little capital in the world,? will be shedding its traditional identity to become ?The Middle of Middle-earth? for three weeks around November 28, the date of the film?s first showing.
?Wellington ? has been integral in bringing the fantasy world of J.R.R. Tolkien to life on the big screen so it was only natural to be called the Middle of Middle-earth,? said the city?s Mayor, Celia Wade-Brown.
The whole city is being encouraged to join in on the Hobbit fever.
Hobbit logos, markets and passport stamps
The Hobbiton film set -- now open for tours. ?The city will be decked out in flags and banners with the Middle of Middle-earth logo,? added Mayor Wade-Brown. ?The city's businesses and retailers will be asked to get into the spirit of things and dress their shop fronts like something from Middle-earth.?
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