How to Raise Your Open Rate and Your Profit

List segmentation is the key to providing your audience with messages that are highly personalized to their specific needs and interests. Highly targeted mailings are way more effective than the generic mass mailings that get sent straight to the trash folder. Provide your audience with regular mailings that are highly relevant because they have been personalized with them in mind, and you will see your open rates as well as your profits increase. Relevancy is the key to capturing and keeping your audience's attention over time.

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