Video games' settings are brought to life at Joyland ... unofficially.
When Joyland (???) first reared its costumed head back in 2006, it was billed as the Disneyland of the digital era.
Now, the colossal RMB 2 billion (US$315 million) venture is best known to the outside world as the theme park of "World of Warcraft" and "Starcraft."
Roughly two hours' drive northwest of Shanghai, in the Wujing District of Changzhou, the 800,000-square-meter park is a digital-themed wonderland with zones and rides modeled after video games and comic shows.
Two main areas are heavily based on game franchises "World of Warcraft" and "Starcraft," though neither is officially licensed by Blizzard Entertainment.
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